Before commenting I’ll make three disclosures up top: I have written and plan on continuing to write for the same magazine, though I think this does not seriously constrain me here; I’ve enjoyed many of Heffernan’s columns, but do not know her; I appreciate her nice nod to my blog and my writing on PepsiGate. … His website, well worth tracking, is http://blog.coturnix.org/ Meanwhile, if you want my own short list, see the particularly sharp commentaries or roundups on the meltdown that came from Martin Robbins , Paul Raeburn at Knight Science Journalism Tracker; the Guardian , and two “legacy media” heavyweights — Carl Zimmer , he of well-deserved NY Times fame, and former Scientific American editor John Rennie — neither of whom seem to share Hefferman’s casual reaction to ad-ed wall violations. ,