The Neurocritic: Genomarketing!

Is this the foreshadowing of a highly unethical marketing practice? Marketing based on MAO-A genotype, as determined from mailed-in credit card applications and payments? Credit card companies will have in-house labs to extract DNA from stamps and envelope flaps (Sinclair & McKechnie, 2000; Ng et al., 2007).1 Taking it one step further, entire marketing campaigns will be tailored to specific markers in an individual’s genome.2

Is this what it’s coming to? Not so fast. Are there any limitations in the findings of De Neve and Fowler (2009)? There are many!!


Vintage Neurocritic here. Gotta see it.

Posted via web from David Dobbs’s Somatic Marker